Blog
Inside K-Beauty Ecommerce Growth
Strategy, trends, and what's actually moving the needle for K-Beauty brands in the West, across Amazon, Shopify, TikTok Shop and Instagram.
Amazon Sells More Beauty Than Ulta or Sephora. The 2025 US Beauty Market Map.
42% of US beauty sales are now online. Amazon alone sold $16B in beauty in 2025, more than Ulta or Sephora. But Amazon alone is not a strategy. Meta description: The 2025 US beauty market: $107–110B, 42% online. Amazon leads with $16B, ahead of Ulta and Sephora, while TikTok Shop grows 50%. Here's what it means for your brand.
Where Is Your Amazon Ad Spend Leaking? A Beauty Brand Audit Checklist
efore you touch that bid, find where your Amazon ad spend is leaking. A bid change won't fix traffic going to a listing that gives shoppers no reason to buy.
Gen Z Women Buy 69% More K-Beauty Online Than Expected
Gen Z women contribute 69% more to online K-beauty sales than their population share would suggest. Online skincare has more than one audience. Is your listing built for the one that's buying?
TikTok Shop Isn't Failing. Your Org Chart Is.
TikTok Shop is on track to pass $23B in US sales this year. Most brands still run it like a side project. The real bottleneck: nobody owns the P&L.
