About us

We bet everything on Beauty.

Your product, your community, your vision, your goals. We learn all of it and show up every day like we're part of your team, not an agency you hired.

Luxury face serum dropper bottle with gold cap

Meet the team

You're in experienced hands.

No account managers passing messages. You work directly with the specialists running your listings, ads, ops, and AI every single day.

Ivan - Booscala

Ivan

Founder

Ivana - Booscala

Ivana

Senior Designer

Dragica - Booscala

Dragica

Retention Marketer

Petar - Booscala

Petar

Video Editor

BIljana - Booscala

Biljana

Operations

Dunja - Booscala

Dunja

K-Beauty Designer

Filip - Booscala

Filip

Creative Producer

Mejra - Booscala

Mejra

Review Manager

Sanela - Booscala

Sanela

Advertising

Andjela

K-Beauty Designer

Katarina - Booscala

Katarina

Interior Designer

Leona - Booscala

Leona

Affiliate Manager

Hafiz - Booscala

Hafiz

Operations

Ana - Booscala

Ana

Content Strategist

Ognjena - Booscala

Ognjena

Design Engineer

Nikola - Booscala

Nikola

Senior Designer

Ana - Booscala

Ana

Social Media

Tamara - Booscala

Tamara

Performance Designer

Meet the team

You're in experienced hands.

No account managers passing messages. You work directly with the specialists running your listings, ads, ops, and AI every single day.

Ivan - Booscala

Ivan

Founder

Sanela - Booscala

Sanela

Advertising

Nikola - Booscala

Nikola

Senior Designer

Dunja - Booscala

Dunja

K-Beauty Designer

Ana - Booscala

Ana

Content Strategist

Dragica - Booscala

Dragica

Retention Marketer

Katarina - Booscala

Katarina

Interior Designer

Tamara - Booscala

Tamara

Performance Designer

Mejra - Booscala

Mejra

Review Manager

BIljana - Booscala

Biljana

Operations

Hafiz - Booscala

Hafiz

Operations

Ivana - Booscala

Ivana

Senior Designer

Andjela

K-Beauty Designer

Ana

Social Media

Filip - Booscala

Filip

Creative Producer

Ognjena

Design Engineer

Petar - Booscala

Petar

Video Editor

Leona - Booscala

Leona

Affiliate Manager

Meet the team

You're in experienced hands.

No account managers passing messages. You work directly with the specialists running your listings, ads, ops, and AI every single day.

Ivan - Booscala

Ivan

Founder

BIljana - Booscala

Biljana

Operations

Sanela - Booscala

Sanela

Advertising

Hafiz - Booscala

Hafiz

Operations

Nikola - Booscala

Nikola

Senior Designer

Ivana - Booscala

Ivana

Senior Designer

Dunja - Booscala

Dunja

K-Beauty Designer

Andjela

K-Beauty Designer

Ana - Booscala

Ana

Content Strategist

Ana - Booscala

Ana

Social Media

Dragica - Booscala

Dragica

Retention Marketer

Filip - Booscala

Filip

Creative Producer

Katarina - Booscala

Katarina

Interior Designer

Ognjena - Booscala

Ognjena

Design Engineer

Tamara - Booscala

Tamara

Performance Designer

Petar - Booscala

Petar

Video Editor

Mejra - Booscala

Mejra

Review Manager

Leona - Booscala

Leona

Affiliate Manager

Who we are

K-Beauty is the only category we work in.

K-Beauty has its own ingredients, routines and shoppers. Everything we build is designed around that.

Model with face cream swatch next to open moisturizer jar

$50M

Total ad spend managed

3

Korean brand clients

$10M+

Minimum client revenue

Who we are

K-Beauty is the only category we work in.

K-Beauty has its own ingredients, routines and shoppers. Everything we build is designed around that.

Model with face cream swatch next to open moisturizer jar

$50M

Total ad spend managed

3

Korean brand clients

$10M+

Minimum client revenue

Who we are

K-Beauty is the only category we work in.

K-Beauty has its own ingredients, routines and shoppers. Everything we build is designed around that.

Model with face cream swatch next to open moisturizer jar

$50M

Brands. Total Focus.

3

Korean brand clients

$10M+

Minimum client revenue

Woman in a white shirt examining her skin in a round wall mirror

We were stuck at $30K a month for two years. Three months with Booscala and we're doing $300K+ a month.

Björn Fetting

Founder at Glasshop24

Woman in a white shirt examining her skin in a round wall mirror

We were stuck at $30K a month for two years. Three months with Booscala and we're doing $300K+ a month.

Björn Fetting

Founder at Glasshop24

Woman in a white shirt examining her skin in a round wall mirror

We were stuck at $30K a month for two years. Three months with Booscala and we're doing $300K+ a month.

Björn Fetting

Founder at Glasshop24

Model applying face cleanser scrub during skincare routine

Partners since 2019. Still here.

Amazon, Shopify, Instagram, TikTok Shop.
Plus the retention that keeps them buying.

Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.

Model applying face cleanser scrub during skincare routine

Partners since 2019. Still here.

Amazon, Shopify, Instagram, TikTok Shop.
Plus the retention that keeps them buying.

Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.

Model applying face cleanser scrub during skincare routine

Partners since 2019. Still here.

Amazon, Shopify, Instagram, TikTok Shop.
Plus the retention that keeps them buying.

Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.

FAQ

Your questions answered.

Everything you need to know about working with us. Still have questions? Book a free call and we'll walk you through it.

We already have distributors. Isn't that enough?

Distributors solve the opening order, not repeat demand. If sell-through isn't growing, presence isn't scale. We build the demand that keeps distributors reordering, and keeps retail chasing you instead of the other way around.

We already do Amazon ourselves.

Traffic without conversion doesn't compound. If listings, content or pricing aren't turning browsers into buyers, Amazon on its own stalls. We turn existing Amazon presence into an engine, not just a listing.

We already built a Shopify store.

A Shopify store isn't the same as a growth channel. If it's not driving sell-through and repeat purchase, it's presence, not scale. We connect Shopify to the rest of your channels so it compounds instead of sitting idle.

We tried TikTok Shop.

Great content drives views, not always revenue. Without a clear path from content to purchase to long-term value, TikTok Shop stays a traffic source, not a channel. We build the monetization path on top of it.

We already have a team or an agency.

Marketing, retail and ecommerce working in silos, with no one owner connecting them, is the most common reason growth slows down. We're not another vendor in the mix. We're the one owner running every channel as one system.

How is Booscala actually different?

Distributors are wholesale-focused. Agencies are marketing-focused. Retailers are retail-focused. We're the only one that's K-Beauty focused, runs Amazon, Shopify and TikTok Shop under one owner, and builds for long-term brand growth, not just quarterly marketing wins.

FAQ

Your questions answered.

Everything you need to know about working with us. Still have questions? Book a free call and we'll walk you through it.

We already have distributors. Isn't that enough?

You make money first. Then we do. No retainer. No setup fee. No surprises. We carry the risk upfront so you don't have to. Book a call and we'll walk you through exactly how it works for your brand.

Do you actually know K-Beauty?

We run Amazon for a beauty brand doing $100M a year in eCom, competing head-to-head with Medicube, COSRX, Beauty of Joseon, TIRTIR, Anua, and Biodance. We know the playbook. We're running it.

We already have a distributor and retailer. Why Amazon?

A Shopify store isn't the same as a growth channel. If it's not driving sell-through and repeat purchase, it's presence, not scale. We connect Shopify to the rest of your channels so it compounds instead of sitting idle.

We tried TikTok Shop.

Great content drives views, not always revenue. Without a clear path from content to purchase to long-term value, TikTok Shop stays a traffic source, not a channel. We build the monetization path on top of it.

We already have a team or an agency.

Marketing, retail and ecommerce working in silos, with no one owner connecting them, is the most common reason growth slows down. We're not another vendor in the mix. We're the one owner running every channel as one system.

How is Booscala actually different?

Distributors are wholesale-focused. Agencies are marketing-focused. Retailers are retail-focused. We're the only one that's K-Beauty focused, runs Amazon, Shopify and TikTok Shop under one owner, and builds for long-term brand growth, not just quarterly marketing wins.

FAQ

Your questions answered.

Everything you need to know about working with us. Still have questions? Book a free call and we'll walk you through it.

How much does it cost?

You make money first. Then we do. No retainer. No setup fee. No surprises. We carry the risk upfront so you don't have to. Book a call and we'll walk you through exactly how it works for your brand.

Do you actually know K-Beauty?

We run Amazon for a beauty brand doing $100M a year in eCom, competing head-to-head with Medicube, COSRX, Beauty of Joseon, TIRTIR, Anua, and Biodance. We know the playbook. We're running it.

We already have a distributor and retailer. Why Amazon?

Distributors sell to retail. Amazon builds the demand that makes retail want you, in the US, UK, and Europe. Medicube, COSRX, and Beauty of Joseon built Amazon first. Sephora and Ulta chased them after. You stay the brand owner. You keep the data. We just scale it.

How do we actually work together?

Three ways. We do it for you. We do it for you and coach your team. Or we do it for you, coach your team, then license you the full system. Different brands need different models. We figure out the right fit on the call.

What if it doesn't work?

You get your money back. If we don't grow your revenue, you don't pay. Full money-back guarantee. We carry the risk because we know what we're doing. That's why we only take two brands per year. We can't afford to get it wrong with you.

How is Booscala actually different?

Distributors are wholesale-focused. Agencies are marketing-focused. Retailers are retail-focused. We're the only one that's K-Beauty focused, runs Amazon, Shopify and TikTok Shop under one owner, and builds for long-term brand growth, not just quarterly marketing wins.