Oct 26, 2026
Follow Booscala on Instagram: K-Beauty from the Inside
Booscala is on Instagram. Follow along for collaborations with Korean creators, conversations with brand founders and Ivan’s breakdowns of how beauty brands market themselves.
Our Work, as It Happens
Booscala is now on Instagram, and that’s where you’ll see what we’re up to as it happens. Moments from trade shows, meetings with brands and our day-to-day work will be posted there first.
If you liked our updates from K-Beauty EXPO Korea 2026, there’s much more on Instagram, including video we couldn’t fit into an article.
What You’ll Find There
Collaborations with Korean Creators
We’re teaming up with Instagram creators based in Korea, the people who know K-beauty from the inside. Expect honest product takes, local trends and a closer look at what Korean consumers actually love.
Conversations with Brand Founders
We sit down with the founders behind Korean beauty brands to talk about how they started, what makes their products different and what it takes to grow beyond Korea.
Ivan’s Marketing Breakdowns
@ivanstefanoo takes a close look at how beauty brands market themselves: what works, what doesn’t and what other brands can learn from it. These are practical insights for anyone building a beauty brand in the US or European market.
Live from Events
Whenever we’re at a trade show or industry event, you’ll get the first look on Instagram, as it happens.
Come Along for the Ride
Follow us at Instagram and be part of the journey. See you there! 💎
