Forthiq

Updated July 27, 2026. Wellness brand doing $330K a month on Amazon. Losing $30K a month in profit at the same time.

Forthiq

Updated July 27, 2026. Wellness brand doing $330K a month on Amazon. Losing $30K a month in profit at the same time.

The Results

4x

Monthly revenue. $330K to $1.22M per month.

17.7%

Ad cost down from 46.6%. Every dollar of spend now works harder.

$330K

Cash profit swing. From losing $30K a month to making $300K a month.

The Challenge

The Challenge in 2023

Last updated: July 27, 2026. Forthiq still had a professional Amazon PPC agency managing ads before Booscala. Campaigns were structured. Traffic was there. The mid-2026 lesson is the same: premium pricing with cheap creative still loses money.

Last updated: July 27, 2026. Forthiq still had a professional Amazon PPC agency managing ads before Booscala. Campaigns were structured. Traffic was there. The mid-2026 lesson is the same: premium pricing with cheap creative still loses money.

The Amazon store pages still barely sold. Shopify still did not look like a premium wellness brand. Product pages converted poorly because creative did not justify price. The brand was doing $330K a month in revenue and losing $30K a month in cash profit — not a product problem. A CRO problem that generalist agencies still miss in mid-2026.

Our Strategy

Our Strategy

Every brand we work with gets the same four things. With Forthiq we ran all four simultaneously across more than ten Amazon markets worldwide the same full-stack model we still run in July 2026.

Every brand we work with gets the same four things. With Forthiq we ran all four simultaneously across more than ten Amazon markets worldwide — the same full-stack model we still run in July 2026.

01 Listings: We rebuilt every single customer touchpoint from the ground up. Premium high converting listing images, A+ content, brand story, store pages, ad creative images, promo videos and UGC videos. Everything was built inside a scalable design system so that as we expanded into new markets the assets could be deployed without starting from scratch. More than ten Amazon countries. One cohesive system built to convert a wellness buyer who knows exactly what premium looks like.

02 Advertising: With the listing foundation fixed we could finally build the full funnel strategy the brand needed. Sponsored Products, Sponsored Brands, video ads, retargeting and affiliate marketing all working together. We implemented review marketing systems across all ten plus countries using methods most agencies do not know exist. The ad cost went from consuming 46.6% of revenue to 17.7% because when your pages actually convert, your ad dollars go further.

03 Operations: We rebuilt the Amazon and Shopify store to match the premium positioning of the product. Packaging, product inserts, pricing strategy using AI, promotional systems and ops coaching across the team. We built productivity and AI workflows into their day to day operations and tackled returns, refunds and reimbursement cashback to protect margin at every level.

04 Wellness: Health claims on wellness products are a minefield on Amazon. We handled the legal positioning, certifications and health claim compliance across all ten plus markets. When suspensions came we managed the support cases and got them resolved. The things a generalist agency does not know how to handle and a wellness founder cannot afford to get wrong on a global scale.

02 Advertising: With the listing foundation fixed we could finally build the full funnel strategy the brand needed. Sponsored Products, Sponsored Brands, video ads, retargeting and affiliate marketing all working together. We implemented review marketing systems across all ten plus countries using methods most agencies do not know exist. The ad cost went from consuming 46.6% of revenue to 17.7% because when your pages actually convert, your ad dollars go further.

02 Advertising: With the listing foundation fixed we could finally build the full funnel strategy the brand needed. Sponsored Products, Sponsored Brands, video ads, retargeting and affiliate marketing all working together. We implemented review marketing systems across all ten plus countries using methods most agencies do not know exist. The ad cost went from consuming 46.6% of revenue to 17.7% because when your pages actually convert, your ad dollars go further.

03 Operations: We rebuilt the Amazon and Shopify store to match the premium positioning of the product. Packaging, product inserts, pricing strategy using AI, promotional systems and ops coaching across the team. We built productivity and AI workflows into their day to day operations and tackled returns, refunds and reimbursement cashback to protect margin at every level.

04 Wellness: Health claims on wellness products are a minefield on Amazon. We handled the legal positioning, certifications and health claim compliance across all ten plus markets. When suspensions came we managed the support cases and got them resolved. The things a generalist agency does not know how to handle and a wellness founder cannot afford to get wrong on a global scale.

Listings, advertising, operations, wellness expertise. All four, at the same time, across more than ten countries. That is what turned a brand losing money at $330K a month into a brand making $300K a month in cash profit at $1.22M — still the benchmark case in mid-2026.

04 Wellness: Health claims on wellness products are a minefield on Amazon. We handled the legal positioning, certifications and health claim compliance across all ten plus markets. When suspensions came we managed the support cases and got them resolved. The things a generalist agency does not know how to handle and a wellness founder cannot afford to get wrong on a global scale.

Listings, advertising, operations, wellness expertise. All four, at the same time, across more than ten countries. That is what turned a brand losing money at $330K a month into a brand making $300K a month in cash profit at $1.22M — still the benchmark case in mid-2026.

Model applying face cleanser scrub during skincare routine

Partners since 2019. Still here.

Two spots left in 2026.
One for you if you want it

Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.

Book a call

Model applying face cleanser scrub during skincare routine

Partners since 2019. Still here.

Two spots left in 2026.
One for you if you want it

Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.

Book a call

Model applying face cleanser scrub during skincare routine

Partners since 2019. Still here.

Two spots left in 2026.
One for you if you want it

Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.

Book a call