Forthiq

Wellness brand doing $330K a month on Amazon. Losing $30K a month in profit at the same time.

Back

Forthiq

Wellness brand doing $330K a month on Amazon. Losing $30K a month in profit at the same time.

Back

The Results

4x

Monthly revenue. $330K to $1.22M per month.

17.7%

Ad cost down from 46.6%. Every dollar of spend now works harder.

$330K

Cash profit swing. From losing $30K a month to making $300K a month.

The Challenge

The Challenge in 2023

Forthiq had a professional Amazon PPC agency managing their ads before we came in. The campaigns were well structured and the traffic was there. The problem was that traffic was landing on product pages with cheap creative, no psychological framework, no UGC, no high converting video, and premium pricing that the listing did nothing to justify. The best PPC agency in the world cannot save a listing that does not convert. Traffic without conversion is just expensive noise.

Forthiq had a professional Amazon PPC agency managing their ads before we came in. The campaigns were well structured and the traffic was there. The problem was that traffic was landing on product pages with cheap creative, no psychological framework, no UGC, no high converting video, and premium pricing that the listing did nothing to justify. The best PPC agency in the world cannot save a listing that does not convert. Traffic without conversion is just expensive noise.

The Amazon store pages had nearly no sales. The Shopify store looked nothing like a premium wellness brand. The product pages had low conversion rates across the board because the creative did not match the price point. There was no full funnel strategy possible because the foundation was not there to support one. Operations were solid. That was the one thing working. But the brand was entirely reliant on Amazon with a Shopify store that was actively hurting the brand perception every time someone landed on it. The result was a brand doing $330K a month in revenue and losing $30K a month in cash profit. Not because the product was wrong. Because CRO was never taken seriously.

Our Strategy

Our Strategy

Every brand we work with gets the same four things. With Forthiq we ran all four simultaneously across more than ten Amazon markets worldwide.

Every brand we work with gets the same four things. With Forthiq we ran all four simultaneously across more than ten Amazon markets worldwide.

01 Listings: We rebuilt every single customer touchpoint from the ground up. Premium high converting listing images, A+ content, brand story, store pages, ad creative images, promo videos and UGC videos. Everything was built inside a scalable design system so that as we expanded into new markets the assets could be deployed without starting from scratch. More than ten Amazon countries. One cohesive system built to convert a wellness buyer who knows exactly what premium looks like.

02 Advertising: With the listing foundation fixed we could finally build the full funnel strategy the brand needed. Sponsored Products, Sponsored Brands, video ads, retargeting and affiliate marketing all working together. We implemented review marketing systems across all ten plus countries using methods most agencies do not know exist. The ad cost went from consuming 46.6% of revenue to 17.7% because when your pages actually convert, your ad dollars go further.

03 Operations: We rebuilt the Amazon and Shopify store to match the premium positioning of the product. Packaging, product inserts, pricing strategy using AI, promotional systems and ops coaching across the team. We built productivity and AI workflows into their day to day operations and tackled returns, refunds and reimbursement cashback to protect margin at every level.

04 Wellness: Health claims on wellness products are a minefield on Amazon. We handled the legal positioning, certifications and health claim compliance across all ten plus markets. When suspensions came we managed the support cases and got them resolved. The things a generalist agency does not know how to handle and a wellness founder cannot afford to get wrong on a global scale.

02 Advertising: With the listing foundation fixed we could finally build the full funnel strategy the brand needed. Sponsored Products, Sponsored Brands, video ads, retargeting and affiliate marketing all working together. We implemented review marketing systems across all ten plus countries using methods most agencies do not know exist. The ad cost went from consuming 46.6% of revenue to 17.7% because when your pages actually convert, your ad dollars go further.

02 Advertising: With the listing foundation fixed we could finally build the full funnel strategy the brand needed. Sponsored Products, Sponsored Brands, video ads, retargeting and affiliate marketing all working together. We implemented review marketing systems across all ten plus countries using methods most agencies do not know exist. The ad cost went from consuming 46.6% of revenue to 17.7% because when your pages actually convert, your ad dollars go further.

03 Operations: We rebuilt the Amazon and Shopify store to match the premium positioning of the product. Packaging, product inserts, pricing strategy using AI, promotional systems and ops coaching across the team. We built productivity and AI workflows into their day to day operations and tackled returns, refunds and reimbursement cashback to protect margin at every level.

04 Wellness: Health claims on wellness products are a minefield on Amazon. We handled the legal positioning, certifications and health claim compliance across all ten plus markets. When suspensions came we managed the support cases and got them resolved. The things a generalist agency does not know how to handle and a wellness founder cannot afford to get wrong on a global scale.

Listings, advertising, operations, wellness expertise. All four, at the same time, across more than ten countries. That is what turned a brand losing money at $330K a month into a brand making $300K a month in cash profit at $1.22M.

04 Wellness: Health claims on wellness products are a minefield on Amazon. We handled the legal positioning, certifications and health claim compliance across all ten plus markets. When suspensions came we managed the support cases and got them resolved. The things a generalist agency does not know how to handle and a wellness founder cannot afford to get wrong on a global scale.

Listings, advertising, operations, wellness expertise. All four, at the same time, across more than ten countries. That is what turned a brand losing money at $330K a month into a brand making $300K a month in cash profit at $1.22M.

One brand per year. Every single one still with us.

One spot left in 2026.
Take it or don't.

Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.

Book a call

One brand per year. Every single one still with us.

One spot left in 2026.
Take it or don't.

Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.

Book a call

One brand per year. Every single one still with us.

One spot left in 2026.
Take it or don't.

Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.

Book a call