Glasshop24 Amazon Case Study
3,000 SKUs. One warehouse. Stuck at €30K a month. Six years later they bought a second warehouse — still partners.
Glasshop24 Amazon Case Study
3,000 SKUs. One warehouse. Stuck at €30K a month. Six years later they bought a second warehouse — still partners.
The Results
€1.5M
€1.5M
€1.5M
Peak monthly revenue. Built from €30K.
Peak monthly revenue. Built from €30K.
100x
100x
100x
Creative output. Same budget. AI implementation.
Creative output. Same budget. AI implementation.
€400K/yr
€400K/yr
€400K/yr
Profit added across Amazon and Shopify.
Profit added across Amazon and Shopify.
The Challenge
The Challenge in 2023
The lesson is still clear: 3,000 SKUs, no SEO, no optimized copy, no brand story, no clean storefront and only auto campaigns will keep a large catalog stuck. Glasshop24 started at €30K a month.
The lesson is still clear: 3,000 SKUs, no SEO, no optimized copy, no brand story, no clean storefront and only auto campaigns will keep a large catalog stuck. Glasshop24 started at €30K a month.
Three years in they were flat on old shop software at €10K a month. Shopify and Google had never been touched. One channel. No system. The multi-channel build that followed remains the playbook for large catalogs in September 2026.
Our Strategy
Most agencies pick one thing and call it a strategy. We ran four at the same time. Six years. Across every channel they operate on — still 0% churn as of September 7, 2026.
Most agencies pick one thing and call it a strategy. We ran four at the same time. Six years. Across every channel they operate on — still 0% churn as of September 7, 2026.
01 Listings: We rebuilt 3,000 SKUs from the ground up. SEO, copy, images, A+ content, brand story, a clean storefront and a catalog system built to scale. We synchronized pricing with the ERP system so every product was accurate across every channel at all times.
02 Advertising We replaced auto campaigns with a full retail media strategy across Amazon, Google Shopping and Google Ads. Scaled Google Ads on a POAS model — profit on advertising spend — because at this catalog size margin matters more than revenue. Built a seasonal merchandise engine for a catalog spanning shower glass, mirrors, tables and wellness furniture across Germany and Austria.
03 Operations We led the full ecommerce transition from their old shop software to Shopify and later Shopify Plus. Built the entire store from zero to €150K a month with a ROAS of 6. Synchronized the full flywheel across both warehouses, Amazon, Shopify and TikTok Shop. Built 3,000 plus SEO pages for Google organic, which now generates €50K a month in organic revenue. Implemented AI support automation that removed 90% of support tickets and freed the team entirely.
04 AI Implementation Before we started, producing creative assets cost Glasshop24 over €100K a year. One image took one day and cost €100. We built AI workflows for creative video and image production that deliver 100 images a day at the same daily cost. Same budget. One hundred times the output. It changed the economics of the entire marketing operation permanently.
02 Advertising We replaced auto campaigns with a full retail media strategy across Amazon, Google Shopping and Google Ads. Scaled Google Ads on a POAS model — profit on advertising spend — because at this catalog size margin matters more than revenue. Built a seasonal merchandise engine for a catalog spanning shower glass, mirrors, tables and wellness furniture across Germany and Austria.
03 Operations We led the full ecommerce transition from their old shop software to Shopify and later Shopify Plus. Built the entire store from zero to €150K a month with a ROAS of 6. Synchronized the full flywheel across both warehouses, Amazon, Shopify and TikTok Shop. Built 3,000 plus SEO pages for Google organic, which now generates €50K a month in organic revenue. Implemented AI support automation that removed 90% of support tickets and freed the team entirely.
04 AI Implementation Before we started, producing creative assets cost Glasshop24 over €100K a year. One image took one day and cost €100. We built AI workflows for creative video and image production that deliver 100 images a day at the same daily cost. Same budget. One hundred times the output. It changed the economics of the entire marketing operation permanently.
Year 1 — scaled from €30K to €1.5M a month with ~70% margins. Year 3 — rebuilt CRO across 1,000+ SKUs to protect margin. Year 5 — Shopify from €10K to €150K a month. Still compounding in September 2026.
04 AI Implementation Before we started, producing creative assets cost Glasshop24 over €100K a year. One image took one day and cost €100. We built AI workflows for creative video and image production that deliver 100 images a day at the same daily cost. Same budget. One hundred times the output. It changed the economics of the entire marketing operation permanently.
Year 1 — scaled from €30K to €1.5M a month with ~70% margins. Year 3 — rebuilt CRO across 1,000+ SKUs to protect margin. Year 5 — Shopify from €10K to €150K a month. Still compounding in September 2026.
Partners since 2019. Still here.
Amazon, Shopify, Instagram, TikTok Shop.
Plus the retention that keeps them buying.
Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.
Partners since 2019. Still here.
Amazon, Shopify, Instagram, TikTok Shop.
Plus the retention that keeps them buying.
Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.
Partners since 2019. Still here.
Amazon, Shopify, Instagram, TikTok Shop.
Plus the retention that keeps them buying.
Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.