Gallery Leather
Updated July 2026. $1.6M to $1.7M revenue. Real win: $160K ad spend stopped bleeding — TACoS 22% to 11%.
Gallery Leather
Updated July 2026. $1.6M to $1.7M revenue. Real win: $160K ad spend stopped bleeding — TACoS 22% to 11%.
The Results
$160K
Annual ad spend saved. TACoS cut from 22% to 11%.
+105%
Conversion rate increase across the Amazon account.
50000+
Creative assets produced at catalog speed. Senior design expertise built into every AI workflow.
The Challenge
The Challenge in 2023
Last updated: July 23, 2026. Gallery Leather sold premium leather planners across 3,000 SKUs. Product was premium. Amazon was not — outdated images, no A+, weak storefront, $320K/year ads without conversion foundation. Same pattern we still see on large beauty and lifestyle catalogs in 2026.
Last updated: July 23, 2026. Gallery Leather sold premium leather planners across 3,000 SKUs. Product was premium. Amazon was not — outdated images, no A+, weak storefront, $320K/year ads without conversion foundation. Same pattern we still see on large beauty and lifestyle catalogs in 2026.
3,000 SKUs seasonal means 1,000+ listings rebuild every year. They thought they needed 100 people. They needed systems. That 2026 lesson still holds for any beauty brand with a wide SKU tree.
Our Strategy
Our Strategy
Gallery Leather did not need more people. They needed four systems running at once that got stronger every year — listings, ads, ops, AI creative.
Gallery Leather did not need more people. They needed four systems running at once that got stronger every year — listings, ads, ops, AI creative.
01 Listings: We built a listing architecture system that made 3,000 SKUs manageable by a lean team. One naming system for titles and parent-child structure, attribute and keyword rules for generic indexing at scale, a template library covering bullets, comparison blocks and FAQ blocks, and compliance rules covering claims and consistency across the entire catalog. Conversion rates increased by 105% because every listing was built around how the buyer actually makes a purchase decision, not around what the brand wanted to say.
02 Advertising: We rebuilt the entire PPC structure around buyer intent tiers and layered AMC audiences for retargeting across viewers, store visitors and cart intent. Budget rules tied to profit windows rather than spend targets. TACoS went from 22% to 11% while revenue grew from $1.6M to $1.7M annually because when your listings actually convert, every dollar of ad spend works twice as hard. $160K a year that was previously disappearing into an inefficient ad structure now stays in the business as profit.
03 Operations: We built a seasonal rollover system that turned the annual catalog switch from a chaotic team-wide effort into a repeatable process that runs on schedule. Preloaded templates for titles, images, A+ content and ads mean that more than 1,000 listings flip in weeks without disrupting the rest of the business. The team that used to spend months on the seasonal switch now runs it as a background operation while the rest of the business keeps moving forward.
04 AI Implementation: Gallery Leather came to us believing they needed 100 people to produce creative at the scale their catalog demanded. We built AI workflows that delivered the output of 100 people without adding a single hire. More than 50,000 creative assets across 3,000 SKUs — images, ad creatives and videos — all produced at catalog speed with senior design expertise built into every workflow. This is not AI replacing designers. It is 20 years of senior design experience encoded into systems that scale. The economics of running a 3,000 SKU catalog changed permanently because the system compounds every year it runs.
02 Advertising: We rebuilt the entire PPC structure around buyer intent tiers and layered AMC audiences for retargeting across viewers, store visitors and cart intent. Budget rules tied to profit windows rather than spend targets. TACoS went from 22% to 11% while revenue grew from $1.6M to $1.7M annually because when your listings actually convert, every dollar of ad spend works twice as hard. $160K a year that was previously disappearing into an inefficient ad structure now stays in the business as profit.
02 Advertising: We rebuilt the entire PPC structure around buyer intent tiers and layered AMC audiences for retargeting across viewers, store visitors and cart intent. Budget rules tied to profit windows rather than spend targets. TACoS went from 22% to 11% while revenue grew from $1.6M to $1.7M annually because when your listings actually convert, every dollar of ad spend works twice as hard. $160K a year that was previously disappearing into an inefficient ad structure now stays in the business as profit.
03 Operations: We built a seasonal rollover system that turned the annual catalog switch from a chaotic team-wide effort into a repeatable process that runs on schedule. Preloaded templates for titles, images, A+ content and ads mean that more than 1,000 listings flip in weeks without disrupting the rest of the business. The team that used to spend months on the seasonal switch now runs it as a background operation while the rest of the business keeps moving forward.
04 AI Implementation: Gallery Leather came to us believing they needed 100 people to produce creative at the scale their catalog demanded. We built AI workflows that delivered the output of 100 people without adding a single hire. More than 50,000 creative assets across 3,000 SKUs — images, ad creatives and videos — all produced at catalog speed with senior design expertise built into every workflow. This is not AI replacing designers. It is 20 years of senior design experience encoded into systems that scale. The economics of running a 3,000 SKU catalog changed permanently because the system compounds every year it runs.
Listings made ads efficient. Efficient ads freed budget for creative. AI workflows scaled creative without headcount. TACoS 22%→11%, CVR +105%, $160K annual ad save. Three years of compounding — still the 2026 systems story.
04 AI Implementation: Gallery Leather came to us believing they needed 100 people to produce creative at the scale their catalog demanded. We built AI workflows that delivered the output of 100 people without adding a single hire. More than 50,000 creative assets across 3,000 SKUs — images, ad creatives and videos — all produced at catalog speed with senior design expertise built into every workflow. This is not AI replacing designers. It is 20 years of senior design experience encoded into systems that scale. The economics of running a 3,000 SKU catalog changed permanently because the system compounds every year it runs.
Listings made ads efficient. Efficient ads freed budget for creative. AI workflows scaled creative without headcount. TACoS 22%→11%, CVR +105%, $160K annual ad save. Three years of compounding — still the 2026 systems story.
Partners since 2019. Still here.
Two spots left in 2026.
One for you if you want it
Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.
Book a call
Partners since 2019. Still here.
Two spots left in 2026.
One for you if you want it
Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.
Book a call
Partners since 2019. Still here.
Two spots left in 2026.
One for you if you want it
Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.
Book a call